If at first you don’t succeed, try, try again. Practice makes perfect. These proverbs have encouraged us all in many different contexts. But in software development, they tug at our heartstrings uniquely. Programmers persevere through countless nights of fixing bugs. Companies march vigilantly toward an MVP. But after 1.0 there is no finish line, there is no bottom of the 9th inning. There are more bugs to be fixed. There are new releases ahead. The march continues, because software is not a product, it is a process.

You have spent countless hours, days, months, or maybe even years perfecting your app. There has been plenty of blood, sweat, and tears. Your relationships and your health have suffered through the development process. You are ready for 1.0 and the time has arrived to prepare all of your content for the App Store — app icon, keywords, description, localizations, and screenshots (and soon app previews).

When Craig Federighi arrived at his presentation slide about Objective-C during this year’s WWDC keynote everyone in the room seemed puzzled, curious, and maybe even a bit uneasy. What was happening? As he continued, he considered what Objective-C would be like without the C, and the room abruptly filled with rumblings and whispers ^[1] as developers in the audience confided in those around them. If you had been following the discussions in our community about the state of Objective-C (and why we need to replace it) during the previous months, you could only have imagined one thing: Objective-C was no more — at least not as we knew it.

XKCD’s posts on saving time and automation are precisely how this blog came to be. Until now, I never had the time or motivation to write on a regular basis, though I considered it often. I’ve been developing for iOS for a few years now and I’ve become increasingly involved in the Objective-C open-source community via GitHub and CocoaPods, and was lucky enough to attend (my first!) WWDC this year on its 25th anniversary. It was an awesome experience. With that said, I can’t think of a better time or better reason to begin writing about my experiences with iOS and Objective-C (and now Swift), as well as my involvement in open-source. I hope to share worthwhile and interesting things here.